Kara Lee – Director, Producer Engagement for the Certified Angus Beef ® brand

With more high quality genetics readily available to commercial cattlemen than ever before, does an intentional focus on quality still matter? Hear about the current state of the industry as it relates to quality beef production, demand trends, and why it still matters. Take a look at some of ways commercial producers focusing on quality can continue to capture value for their investment without sacrificing balanced-trait selection.

Panel with Keynote Speaker, Kara Lee and Reese Tuckwiller from American Angus Association to follow